After the excitment of getting the Knicks tickets me and Anna ventured our way to the NBA store to buy a Knicks top because of course we wanted the full tourist experience but the official tops were way too expensive. The store in itself was very impressive and reinforce my view that the US retail market is much more innovative in its visual merchandising than i feel the UK currently is. The sign for the store had a giant basketball hoop filled with basketball, the revolving doors even had arms across the area you push holding a basketball. To enter the store you have to walk down a spiral ramp which is clever as it allows you to see all the products in the store while you walk down which i felt was an affective advertising technique. Many stores in the US also create an experience whilst in store rather than just an area for purchasing. There was a display of clay basketballs all indented with the players hand prints which were huge and a poster of three basketball players displaying their height (the tallest being nearly eight foot!!)