So then the sight seeing and serious shopping begins...
As we walked around New York land marks appeared all around us, places we'd heard about and now we were stood right in front of them. I noticed New Yorks were very innovative with their advertising, creative and daring. Large TV screens were displayed on subway entrances that showed adverts. I am also informed (as i didnt get a taxi myself because to be honest they drove like nutters) that taxis had small TV screens on the backs of their front chairs showing advertisments. In Macys the DNKY sections also had TV screens behind the tills displaying the clothes shown on the catwalk which is an effective way of showing the fit and fashion influence of the clothes you are purchasing. In Saks I felt many of the stores were laying out their section reminiscent of interiors such as lounges which gave a relaxed and comfortable atmosphere as if you are browsing round somewhere familiar.
I also of course had a photo taken with the Fifth Avenue Club sign!